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Rex Porcelain

Let’s look at a company founded in the1960s

set up as a manufacturer of coordinated

floor and wall coverings branded

Rex Ceramiche Artistiche.

In the Nineteen-eighties, with the advent of

single-fired tiles the company became the

leader in the home flooring segment because

it was one of the first ceramic factories to

produce glazed porcelain tiles, studying the

aesthetics and creating a product for the

residential sector.

 

Traditionally, Rex has been highly placed,

developing high-end, sophisticated and

elegant ceramic materials, designed to evoke

long-ago eras and places to meet personal

hedonistic tastes. The result was an elevation

of the Rex style, jealously guarding the

technological and aesthetic legacy of fifty

years of operations to create surfaces that

reflect the latest trends, focusing attention

and capturing the observer’s gaze.